By: Andy Pipes 26/05/09 at 5:01 pm
Recently, Channel 4commissionedsome research from OTX into the relationships that kids aged 12-24 have with technology. The report is called A Beta Life, and I thought I'd share a few of thesalientpoints and how they relate to the future of television on and offline.
Some top-linestatsmay surprise you about theaverage12-24 year old (or not, if you are one):
Yet despite living such a 'connected' life, kids these days still find technology ameansto an end - primarily meeting up with their friends, watching television and listening to music.Above all, youth'sobsessionwith technology is around communication. The average person surveyed was doing 5simultaneousactions whilst they watched television these days; and the majority of those actionsinvolvedcommunicating at some level. One young teenage girladmitted"I talk to my friend and MSN (instant message) her at the same time.' In fact, a full 34% of those asked said that they texted friends they were with at the time.
These activities seem to be making up for not spending as much physical time with their friends as they'd like - which seems to be most of the time. On the weekends, when typical young adults have the most free time, they are still spending more timehanging outwith their mates and watching television than any other activity - the difference is that this generationtendsto be engaging with their connected devices a lot more whilst doing those cherished activities.
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